The Signal Difference

Effective notice has never been harder. To break through the noise, you need to build trust through a stronger, more personalized signal.

Everything You’d Expect

Our team’s unique breadth of experience informs our design and execution of a range of traditional notice services—and empowers us to deliver them better than our competitors.

We do everything you would expect from a top notice provider:

Notice Plan Design

Class Member Research

Media Planning & Purchasing

Notice Materials Development

Measurement & Reporting

Court Filings & Appearances

WhatSets Us Apart

Meaningful settlement participation happens when we meet people where they are—whether that’s on social media, in their most-used apps, in a free local paper, or on their favorite radio station—when we personalize their content experiences with messaging that resonates, and when we establish trust in the settlement and the benefits it provides.

We take notice programs to the next level by integrating tested techniques from political campaigns, data analytics, digital, public relations, and media buying.

Meeting People

Where They Are

On-ground Outreach, Canvassing & Community Partnerships

We bring trusted representatives to the doorsteps of putative class members to personally answer questions and guide them through the process. Enlisting trusted community organizations and validators to advocate for settlement awareness and participation among their audiences adds a layer of trust and generates grassroots engagement with the message.

Focus Groups & Opinion Surveys

We design and facilitate custom focus groups that enable us to listen to class members, gauge their level of awareness of the issues being litigated, hear their settlement concerns, and then test different messages with them. Follow-up online and telephone surveys help test strategic notice approaches, such as the best surrogates, media channels, and formats.

Personalized via

Data & Digital

Pre-program Media Testing

Prior to releasing settlement notices and communications more broadly, we administer pre-program media testing on sample cohorts of the class. This allows us to empirically define and optimize the variables affecting response rate early in the claims period.

Advanced Data Analytics & Modeling

We provide a range of analytics services to help our legal clients run data-driven programs, including custom modeling solutions that integrate seamlessly with digital advertising platforms; access to a licensed data set representing 270 million U.S. adults; and creative strategies for leveraging or augmenting existing, first-party data.

Creating a

Sense of Trust

Social Media Management

Advertising on social platforms like Facebook requires a presence on those channels, and notice programs are no exception. Cultivation of an online community of settlement class members is key to creating trust. We actively engage with class members on social to answer questions, address concerns, drive them to the settlement website, and make the administrator readily available to them.

Story Placement & Press Management

At the local and national level, trusted publications—accessed via print and online—are a key means of raising settlement awareness. Signal’s access to a team of public affairs and press professionals offers the parties opportunities to tell a more complex settlement story to the class member audience and drive participation in a more organic way. Crisis communications experts can anticipate and address potential crises that may impact public perception of the settlement.

BespokeSolutions

Signal excels at determining the right approach to effectively reach putative class members—or even individual potential clients—across a range of geographies, case types, and timelines.

Fresh Platforms & Techniques

Digital legal advertising is a fixture on Facebook and Search platforms, and concerns about misinformation make it challenging for reliable voices to break through. We leverage multi-channel strategies and lesser-used platforms in the legal space to establish settlement and law firm brands, lower costs, and ensure maximum penetration across demographic subgroups among potential claimants.

Social Listening

Our access to social listening platforms enables us to pull data from social media, YouTube, online news sources, and online forums to comprehensively analyze online conversations around a particular topic—like a settlement or key case development—at any given moment. This essentially provides digital tracking and allows us to quickly measure which stories, people, and events are having the biggest impact. This data informs decisions around messaging and audiences to more successfully position our campaigns, or to gain valuable insights on competitor activities.

HIPAA-Compliant Data Sources

Signal has access to a proprietary, HIPAA-compliant method for identifying and digitally engaging a modeled audience of patients who have filed insurance claims around a variety of diagnoses or procedure codes, used certain pharmaceutical drugs, or even visited certain provider types. This unique, state-of-the-art technology uses tokenization to anonymize personal data and achieve third-party-verified HIPAA compliance.