The Signal Difference
Everything You’d Expect
We do everything you would expect from a top notice provider:
WhatSets Us Apart
We take notice programs to the next level by integrating tested techniques from political campaigns, data analytics, digital, public relations, and media buying.
On-ground Outreach, Canvassing & Community Partnerships
We bring trusted representatives to the doorsteps of putative class members to personally answer questions and guide them through the process. Enlisting trusted community organizations and validators to advocate for settlement awareness and participation among their audiences adds a layer of trust and generates grassroots engagement with the message.
Focus Groups & Opinion Surveys
We design and facilitate custom focus groups that enable us to listen to class members, gauge their level of awareness of the issues being litigated, hear their settlement concerns, and then test different messages with them. Follow-up online and telephone surveys help test strategic notice approaches, such as the best surrogates, media channels, and formats.
Pre-program Media Testing
Advanced Data Analytics & Modeling
We provide a range of analytics services to help our legal clients run data-driven programs, including custom modeling solutions that integrate seamlessly with digital advertising platforms; access to a licensed data set representing 270 million U.S. adults; and creative strategies for leveraging or augmenting existing, first-party data.
Social Media Management
Advertising on social platforms like Facebook requires a presence on those channels, and notice programs are no exception. Cultivation of an online community of settlement class members is key to creating trust. We actively engage with class members on social to answer questions, address concerns, drive them to the settlement website, and make the administrator readily available to them.
Story Placement & Press Management
At the local and national level, trusted publications—accessed via print and online—are a key means of raising settlement awareness. Signal’s access to a team of public affairs and press professionals offers the parties opportunities to tell a more complex settlement story to the class member audience and drive participation in a more organic way. Crisis communications experts can anticipate and address potential crises that may impact public perception of the settlement.
Signal excels at determining the right approach to effectively reach putative class members—or even individual potential clients—across a range of geographies, case types, and timelines.